Team

A team of operators, not a bench of account managers.

RevUp is intentionally senior. Each advisor brings a different operating lens, so clients get judgment across leadership, execution, technology, trust, and growth.

The strategist companies call when the stakes are life-or-death.

Joe Matuella doesn’t enter calm rooms. He enters war zones: companies on the brink, founders under fire, brands collapsing under their own weight, and organizations staring down the barrel of bankruptcy, litigation, or irrelevance. For more than 30 years, Joe has built his career in the places where most consultants refuse to step foot.

He is not a theorist. He is not a “thought leader.” Joe is a fixer, the kind who shows up when the countdown clock is already ticking.

His work spans advertising, PR, corporate turnaround, crisis leadership, and value acceleration. He has rebuilt companies days before bankruptcy, stabilized leadership teams in freefall, and engineered outcomes that defied every projection. One distressed company sold for $40 million after two years under his direction. Another saw its penny-stock valuation explode nearly 100x. He has repaired reputations, rebuilt cultures, and restored credibility for founders and executives whose careers were one headline away from collapse.

Joe’s approach is brutally simple: Everything is connected: brand, culture, operations, leadership, and value. If one breaks, the rest will follow. So he fixes all of it.

As CEO of RevUp Consultants, Joe leads a multi-discipline strike team capable of entering any business, diagnosing the real problem, not the politically convenient one, and implementing solutions that work in the real world, not in slide decks.

Joe’s edge comes from experience most consultants don’t have: He has run companies, not just advised them. He has made payroll, not just analyzed it. He has faced down collapse, not just written reports about it.

He understands that companies rarely fail because of one issue. They fail because leaders stop telling the truth, culture erodes, communication breaks, and operational discipline disappears. Joe’s philosophy is rooted in truth, fairness, preparation, and communication, the four pillars he believes determine whether a company survives or dies.

He treats people with fairness, but he does not pretend everyone is equal. In business, the scoreboard is the only equalizer. And Joe plays to win.

His signature traits, endless energy, relentless curiosity, and an ability to see clarity in chaos, have made him the person founders call when their reputation is on the line, when their board is losing confidence, or when their company is one bad quarter away from extinction.

Today, Joe is leading RevUp Consultants into the AI era, helping mid-sized companies deploy reproducible, customizable automations that transform operations, marketing, and value creation. His mission is to build companies that are stronger, smarter, and more resilient than they were before the crisis.

Joe Matuella doesn’t just fix broken companies. He resurrects them. He restores reputations. He rebuilds value. And he leaves behind organizations that can withstand the next storm, because he’s already walked them through the worst of it.

Operating philosophy

Everything is connected: brand, culture, operations, leadership, and value. If one breaks, the rest will follow. So he fixes all of it.

Most useful when

A founder, owner, or leadership team is facing bankruptcy, litigation, reputation collapse, market irrelevance, culture failure, value erosion, or a business moment where the countdown clock is already ticking.

Proof points

  • More than 30 years across advertising, PR, corporate turnaround, crisis leadership, and value acceleration
  • Rebuilt companies days before bankruptcy and stabilized leadership teams in freefall
  • Engineered outcomes including a distressed company selling for $40 million after two years under his direction
Reputation repair for founders and companies in crisisAI automation and operational reinventionBrand reconstruction and market repositioningCulture rebuilding after leadership failureValue growth for companies preparing for sale or recovery

The architect of order, continuity, and operational dominance.

Where most people see chaos, Jillian Von Ohlen sees code.

Like the protagonist in The Matrix, Jillian perceives business not as noise, but as structure, patterns, sequences, dependencies, and the invisible logic that determines whether a company scales… or collapses. Her superpower is rare: she can walk into any organization and instantly see the blueprint of how it should run.

For more than a decade, Jillian has been the operational backbone behind some of the most successful real estate and business systems on the Treasure Coast. Ranked in the top 3% of Realtors nationwide and one of the most recognizable agents in her market, she has sold over 1,000 homes and consistently ranks in the top 1% of her region’s agents. But her true legacy isn’t measured in sales, it’s measured in systems.

Jillian has built thousands of pages of SOPs, training manuals, workflows, and operational frameworks across sales, administration, customer experience, and transaction management. Her transaction management system became the industry standard for real estate professionals, forming the foundation of what would eventually become RevUp Solutions’ first product offering.

Her entrepreneurial footprint is deep: she has founded and managed multiple companies across Florida, including Hearts & Homes, Jillian V Enterprises, and Jillian Von Ohlen P.A., and serves as a managing member of RevUp Solutions LLC itself.

But Jillian’s true genius lies in her philosophy: A business is only as strong as its ability to reproduce excellence, person to person, process to process, day after day.

With most industries experiencing 25–50% annual turnover, continuity is not a luxury; it’s survival. Jillian ensures that survival. She builds systems that outlast people, processes that outlive turnover, and structures that protect the company from operational drift.

As COO of RevUp Consultants, Jillian is the architect of continuity, the guardian of process integrity, and the force that transforms strategy into repeatable, scalable execution.

Analytical by nature and creative by curiosity, Jillian breaks down complex problems into elegant, efficient systems, always with the customer experience at the center. She is the counterbalance to chaos, the stabilizer in crisis, and the operational mind that ensures RevUp’s strategies don’t just work… they endure.

Jillian doesn’t just build systems. She builds certainty. She builds continuity. She builds companies that cannot be knocked off course.

And in a world where businesses rise and fall on their ability to execute, Jillian Von Ohlen is the quiet force ensuring RevUp’s clients don’t just survive, they scale.

Operating philosophy

A business is only as strong as its ability to reproduce excellence, person to person, process to process, day after day.

Most useful when

An organization needs order from chaos: SOPs, workflows, continuity, customer-experience systems, training frameworks, and the operational architecture that lets excellence reproduce day after day.

Proof points

  • Ranked in the top 3% of Realtors nationwide and top 1% of her region’s agents
  • Sold over 1,000 homes and became one of the most recognizable agents on the Treasure Coast
  • Built thousands of pages of SOPs, training manuals, workflows, and operational frameworks
SOP engineering and operational architectureAI-ready workflow designCustomer-experience systems that scale without breakingTraining frameworks that turn average employees into consistent performersOperational continuity for high-turnover industries

The AI war strategist who builds systems that win under fire.

Shawn Sloan operates where most technologists hesitate, at the front lines of the modern digital battlefield, where AI, automation, security, and enterprise systems collide. For nearly two decades, he has been the architect behind mission-critical environments where failure is not an option, downtime is unacceptable, and the cost of a wrong decision is measured in millions, reputations, or national security.

Shawn is not a “builder of tools.” He is a commander of systems, the strategist who understands that in the age of AI, the battlefield is invisible, the threats are evolving, and the winners are those who can orchestrate complexity faster than their competitors can react.

Forged inside global enterprise infrastructure, high-security environments, and large-scale distributed systems, Shawn’s career mirrors the last 20 years of technological warfare. He began in the era of massive data centers and high-availability networks, engineering redundancy and resilience for organizations that could not afford to blink. As the world shifted to software-defined networking, Shawn was already deploying Cisco ACI, VMware NSX, and Juniper Contrail across financial institutions, healthcare systems, and high-compliance enterprise environments, designing programmable architectures where application intent dictated infrastructure behavior.

When the industry moved toward zero-trust security, Shawn was already deep in the trenches, mapping east-west traffic, enforcing least-privilege communication, and reducing attack surfaces in environments where visibility wasn’t optional; it was survival. His work extended into high-security government-related environments, major cybersecurity incident responses, and the technological orchestration of professional sports stadiums and enterprise-wide corporate transformations.

But Shawn’s most decisive evolution came with the rise of AI. While the industry obsessed over hype, Shawn focused on reality: the gap between what AI could do and what businesses believed it could do. He recognized early that AI wasn’t a feature, it was a battlefield. And like any battlefield, it required strategy, governance, orchestration, and discipline.

Today, as Chief Technology & Innovation Officer of RevUp Consultants, Shawn leads the technological war room. He designs systems that integrate AI, automation, security, and enterprise infrastructure into a single, orchestrated ecosystem capable of delivering repeatable, measurable, and unstoppable outcomes.

Shawn’s philosophy is uncompromising: Tools don’t win wars. Systems do. And systems must be orchestrated, governed, and aligned to outcomes, not complexity.

He rejects the industry’s addiction to overbuilding. Instead, he designs lean, lethal, orchestrated ecosystems that eliminate human error, accelerate execution, and give RevUp’s clients a strategic advantage their competitors cannot match.

What makes Shawn dangerous, in the best possible way, is that he has lived through every major technological shift of the last two decades. He understands infrastructure, security, automation, cloud, distributed systems, and AI not as separate domains, but as interconnected fronts in a larger war for efficiency, value, and competitive dominance.

Shawn Sloan doesn’t just build technology. He builds weapons-grade systems. He builds AI ecosystems that cannot be outmaneuvered. He builds the technological backbone that makes RevUp’s strategies unstoppable.

In the AI era, every company is on the battlefield, whether they know it or not. Shawn is the strategist you want leading your side.

Operating philosophy

Tools don’t win wars. Systems do. And systems must be orchestrated, governed, and aligned to outcomes, not complexity.

Most useful when

A company is making an AI, automation, security, infrastructure, governance, or enterprise systems decision where failure is not an option and the cost of being wrong is measured in money, reputation, or operational survival.

Proof points

  • Nearly two decades architecting mission-critical enterprise environments
  • Designed high-availability, software-defined, and zero-trust systems across high-compliance environments
  • Work spans enterprise infrastructure, major cybersecurity incident response, professional sports stadiums, distributed systems, and AI governance
AI orchestration and battlefield-level automationZero-trust architecture and security-driven system designEnterprise-grade infrastructure engineered for resilienceGovernance frameworks that keep AI safe, compliant, and alignedHybrid and distributed systems built for speed and survivability